2023 Project of the Year

2023 FINALISTS

Agent: Go Parkey
Location: Shinjuku, Tokyo, Japan

Go Parkey helped create a set of eye-catching basketball courts located in Okubo Park, Shinjuku, Tokyo, Japan. In collaboration with the artist FATE, NBA 2K Foundation and Kevin Durant Foundation, brief was to renovate two basketball courts with museum level artistry, to engage kids and community in this famous Tokyo Park, known for being an open and free sporting hub.  

The design was complex, and the installation process required skill and precision, the artist even joined the Go Parkey team on site. Using Laykold Advantage as the hero product, along with Laykold system products including base coast, white line paint, line primer, it was a true showcase of creativity brought to life.  

With the impressive Renovation Art Court Project in such a prominent location, it will certainly be a feature of the park.  

Agent: GameOn Turf/Keeping It Green Lawn Solutions
Location: Auckland, Wellington, Hamilton, Dunedin, New Zealand and Brisbane, Perth, Melbourne, Adelaide, Sydney, Australia

In preparation and celebration of the 2023 FIFA Women’s World Cup, GameOn Turf and Keeping It Green Lawn Solutions took on a huge challenge to create striking portable pitches as part of the Australian and New Zealand based promotions.  

The concept was to tour the host city locations including Auckland, Wellington, Hamilton, Dunedin, Brisbane, Perth, Melbourne, Adelaide and Sydney, using colourful pitches to draw in the crowd activity from club and amateur players, to the general public. For each prominent location, the 30 metre by 20 metre pitch, created using SYNLawn Coolplay, had to be rolled out, installed, and removed before heading off to the next destination.  

The multi-city Unity Pitch project drew attention everywhere it went, with vibrant colours and prominent locations, they will certainly be remembered as a standout promotional activity with the tournament.